Mission Projects produced this campaign shoot for the luggage brand AWAY, starring Serena Williams — all without setting foot in an airport. Due to Serena’s demanding schedule, she couldn’t travel more than 20 minutes from her home. So we radically interpreted the brief without compromising on key visual elements. 

Creative location scouting and thoughtful set dressing turned an unlikely location into a convincing airport lounge where one didn’t exist. Thanks to the A-team we brought on board, our shoot day was calm, buttoned up, and tremendously successful.