Project

ServiceNow

Agency

IDW Studio

Artists

Elliott Wilcox (Photography)

Roadwork Studio (Video)

Services

Consulting, Production Liaison

Location

Berlin

Media

Photography, Video

IDW Studio approached Mission Projects to oversee a campaign shoot for ServiceNow in Berlin, given our vast international production contacts. Mary — fluent in German — served as the liaison between IDW Studio and a trusted German production partner, and managed the production across 20 talent and 12 locations over the course of three densely packed shoot days. Mary translated German and English, but she also translated the way the two cultures approach creative production.

ServiceNow photo by Elliott Wilcox, production by Mary Pratt for Mission Projects — woman near Berlin's Brandenburg Gate with smartphone
Three professionals walking in Berlin — ServiceNow photo by Elliott Wilcox, international production by Mission Projects and Mary Pratt
ServiceNow shoot in Berlin— woman with sunglasses and smartphone, photo by Elliott Wilcox, production by Mission Projects
Train workers on U-Bahn platform with laptop — ServiceNow photo by Elliott Wilcox, Mission Projects production and consulting
Photography by Elliott Wilcox, international production by Mission Projects for ServiceNow — Man seated with laptop in Berlin
Production consulting by Mary Pratt of Mission Projects, photo by Elliott Wilcox of woman smiling in Berlin office meeting
Mission Projects producer Mary Pratt and photographer Elliott Wilcox for ServiceNow in Berlin — two men sharing pizza at desk
Father and son looking at laptop together — ServiceNow photo by Elliott Wilcox, international production by Mission Projects
ServiceNow office photo — person in suit in office, glass of water on desk, photo by Elliott Wilcox, consulting by Mary Pratt
Production consulting by Mission Projects, photo by Elliott Wilcox of person in café with laptop —photo shoot for ServiceNow